Snap your meal
Use your iPhone camera to capture breakfast, lunch, dinner, or a snack. It works best when the food is clearly visible.
AI calorie tracker app for iPhone
An AI calorie tracker for your meals, macros, and daily routine.
Snap a meal, describe it by voice, or scan a barcode or food label. Review the calorie and macro estimate, then save it to your day. Coach Ivy keeps food tracking fast, visual, and easy to repeat.
Free to download
iPhone · iOS 15.6+
Review every estimate
Photo-first logging
Snap a meal instead of searching a database.
Your estimate, your call
Check foods and portions before they enter your diary.
5.0 ★4 App Store ratings
Photo + AIFast meal estimates
Calories + macrosProtein, carbs, and fat
Friendly coachingGentle, kawaii motivation
How Coach Ivy works
From meal to useful nutrition context in three steps.
The app handles the repetitive part, while you stay in control of what gets saved.
Review the estimate
Ivy identifies likely foods and estimates calories and macros. Check the result and correct foods or portions when needed.
Track the pattern
Save the meal, follow daily progress, and use Ivy’s coaching to build a habit that is easier to repeat tomorrow.
Real app preview
See the nutrition diary and Coach Ivy in action.
This is the current product experience, not a conceptual mockup. The preview shows Ivy, daily calorie context, and meal-level calories and macros inside the app.
- Meal-level calories, protein, carbs, and fat
- Daily calorie progress at a glance
- A character coach built into the tracking experience
What you can do
A food tracker built for consistency, not data entry.
Coach Ivy combines fast logging with the daily context and encouragement that help turn a one-day experiment into a repeatable habit.
Log meals from a photo
Capture homemade meals, snacks, and mixed plates without hunting through a long list of database entries.
Track calories and macros
See calories, protein, carbohydrates, and fat in a simple daily diary.
Set personal goals
Use your profile and goals to create a daily target that makes progress easier to understand.
Remember hydration
Track water alongside food so daily nutrition does not live in separate apps.
Get gentle AI coaching
Ask questions, get simple nutrition context, and keep going without guilt-heavy red warnings.
Find meal ideas
Explore healthy recipes and snack ideas when knowing what to eat is harder than knowing what to track.
Photo, voice, barcode or food label: choose your starting point.
The current iPhone listing documents these four inputs. Pick the method that gives you the clearest food and portion information.
Say what you ate
Log a meal hands-free with voice. Include the food, approximate amount and known extras, then check the result.
Scan packaged food
Use a barcode or nutrition label when you have packaging. Check the product and the number of label servings you ate.
Use known amounts
For measured ingredients, use the label or food record to review the entry. Check the current version for dedicated manual-entry controls; the public listing does not specify them.
Source: Coach Ivy’s App Store listing, checked November 10, 2026. Logging features may have plan limits. See a practical portion-review guide.
Honest about accuracy
AI gives you a useful estimate—not a lab result.
A photo can show visible food, but it cannot reliably reveal every ingredient, cooking oil, sauce, or exact portion weight. Coach Ivy is designed for everyday awareness and habit tracking, with a review step before you save.
Check the detected foods
Correct a look-alike or add something that was hidden beneath another ingredient.
Adjust the portion
Use what you know about the serving to improve the estimate before saving it.
Add invisible extras
Cooking oils, dressings, and sauces can change nutrition even when the camera cannot see them.
Watch trends, not one number
Daily and weekly patterns are usually more useful than treating a single estimate as exact.
Compare your options
Choose the logging method you will actually keep using.
Different methods make different tradeoffs. Coach Ivy prioritizes speed, context, and habit-building while keeping the final review in your hands.
| Logging method | Best for | Effort | Human review | Coaching |
|---|---|---|---|---|
| Coach Ivy photo log | Everyday meals and habit-building | Low | Yes | Built in |
| Manual database search | People who want detailed entry control | High | Yes | Varies |
| Barcode scan | Packaged foods with a reliable label | Medium | Usually | Varies |
| Food scale + label | Situations that require tighter measurement | Highest | Yes | No |
Compare before you choose
Find the diary that fits your routine.
Compare free calorie tracking apps and their paywalls, explore macro tracking apps, or read our Cal AI alternatives guide. A free download and ongoing free photo analysis are different offers.
Pricing
Free to download. Check the features you need.
Coach Ivy is free to download on iPhone and currently offers a two-week trial. Check eligibility, included features, billing period and renewal price in the purchase screen. Its public listing does not specify all ongoing free photo or coaching limits after the trial.
Free download
Install Coach Ivy and explore the nutrition-tracking experience on your iPhone.
- No charge to download
- Check ongoing photo access inside the app
- Review the plan terms before subscribing
In-app subscription
Check the in-app offer for included features, any trial and the billing period. Apple shows the applicable price before purchase.
- Optional, not required to download
- Manage or cancel through your Apple ID
- See the purchase screen for current terms
Privacy, in plain language
Your nutrition data is personal. The policy should be clear.
Coach Ivy uses meal photos to produce nutrition estimates. According to the current privacy policy, photos are sent over encrypted connections for AI analysis and discarded after processing rather than kept as a photo library.
No data sales
Coach Ivy states that it does not sell, rent, or trade personal information.
Encrypted transfer
Meal photos are transmitted over encrypted connections for analysis.
Photos discarded
The policy says meal photos are not retained after AI processing is complete.
Account deletion
You can request deletion of your account and associated personal data.
Common questions
What to know before you download.
Is Coach Ivy free?
Coach Ivy is free to download on iPhone and currently offers a two-week trial. Check eligibility, included features, billing period and renewal price in the purchase screen. Its public listing does not specify all ongoing free photo or coaching limits after the trial.
Can an AI calorie tracker be perfectly accurate?
No. Food recognition and portion results are estimates. Hidden oils, sauces, cooking methods, and ingredients that are not visible can change the true nutrition. Review and adjust the result before saving.
Does Coach Ivy work with homemade and restaurant meals?
You can use photo logging for both, but mixed dishes and hidden ingredients are harder to estimate than simple visible foods. Add context and correct the result when you know more than the camera can see.
Is Coach Ivy available on Android?
Coach Ivy is currently available for iPhone and requires iOS 15.6 or later.
Does Coach Ivy replace a doctor or dietitian?
No. Coach Ivy is for general wellness, nutrition awareness, and habit tracking. For medical nutrition therapy or eating-disorder recovery, work with an appropriate licensed professional.
How does the AI technology work?
The short version is that software identifies likely foods, estimates portions, and maps them to nutrition data. For the technical explanation, read how AI calorie trackers work.
Free to download · iPhone
Make your next meal the easiest one you have ever logged.
Snap it, check the estimate, save it, and let Coach Ivy help you keep the habit going.
Nutrition results are estimates. Coach Ivy does not provide medical advice.