# Coach Ivy

> Coach Ivy is a kawaii AI calorie tracker for iPhone that helps people log meals with photos, estimate calories and macros, track water, and build sustainable nutrition habits with a cute AI coach.

## Product

- Website: https://coachivy.app/
- App Store: https://apps.apple.com/am/app/coach-ivy-ai-calorie-tracker/id6757866872
- Platform: iPhone, iOS 16+
- Pricing: Free to download; optional in-app purchases unlock power features.
- Availability: iPhone only. Android is not available yet.
- Category: Health app, nutrition app, AI calorie tracker, macro tracker, food diary app.

## What Coach Ivy Does

- Estimates calories and macros from meal photos.
- Supports manual food entry and basic macro tracking.
- Tracks calories, protein, carbs, fats, and water.
- Provides gentle AI coaching, reminders, streaks, and nutrition habit support.
- Suggests healthy recipes and helps users stay consistent without spreadsheet-style logging.

## Important Context

- Coach Ivy is a habit and awareness companion, not a medical professional.
- Coach Ivy does not replace advice from a doctor, registered dietitian, or other licensed health provider.
- Meal photos are processed for AI analysis; photos are not permanently retained after analysis according to the privacy policy.

## Key Pages

- [Home](https://coachivy.app/): Main product page for Coach Ivy.
- [AI Calorie Tracker](https://coachivy.app/ai-calorie-tracker.html): Explains how AI calorie trackers work, their accuracy, and their limitations.
- [Daily Calorie Intake Calculator](https://coachivy.app/daily-calorie-intake-calculator/): Parent calculator hub for daily calorie intake, weight gain calories, maintenance calories, REE, BMI context, protein, water, and how many calories to eat.
- [Weight Gain Calorie Calculator](https://coachivy.app/weight-gain-calorie-calculator/): Supporting page for gradual calorie surplus planning; links back to the daily calorie intake calculator hub.
- [Maintenance Calorie Calculator](https://coachivy.app/maintenance-calorie-calculator/): Supporting page for maintenance calories and TDEE; links back to the daily calorie intake calculator hub.
- [REE Calculator](https://coachivy.app/ree-calculator/): Supporting page for resting energy expenditure and BMR/TDEE context; links back to the daily calorie intake calculator hub.
- [BMI Calorie Calculator](https://coachivy.app/bmi-calorie-calculator/): Supporting page for BMI context in calorie planning; links back to the daily calorie intake calculator hub.
- [Macro Calculator](https://coachivy.app/macro-calculator/): Supporting page for protein, carbs, and fat targets; links back to the daily calorie intake calculator hub.
- [Food Photo Calorie Counter](https://coachivy.app/food-photo-calorie-counter.html): Explains photo-based calorie estimation and where it succeeds or fails.
- [Kawaii Nutrition Coach](https://coachivy.app/kawaii-nutrition-coach.html): Explains the behavior-design approach behind cute, character-led nutrition coaching.
- [Anime Fitness App](https://coachivy.app/anime-fitness-app.html): Explains character-driven wellness and anime-inspired fitness apps.
- [MyFitnessPal Alternative](https://coachivy.app/myfitnesspal-alternative.html): Compares Coach Ivy with MyFitnessPal for simpler AI-first food logging.
- [Blog](https://coachivy.app/blog/): Calorie tracking, macros, food logging, and nutrition habit guides.
- [Privacy Policy](https://coachivy.app/privacy-policy.html): Data collection, AI meal-photo processing, HealthKit handling, retention, and privacy rights.
- [Terms of Service](https://coachivy.app/terms-of-service.html): Account, subscription, payment, and usage terms.

## Blog Guides

- [Best AI Calorie Tracker Apps in 2026](https://coachivy.app/blog/best-ai-calorie-tracker-apps.html): Ranked comparison of AI calorie tracker apps.
- [How Many Calories Are in Eggs?](https://coachivy.app/blog/how-many-calories-in-eggs.html): Calorie and macro estimates by egg preparation method.
- [Calorie Tracker Spreadsheet](https://coachivy.app/blog/calorie-tracker-spreadsheet.html): Plain-English guide to calorie tracking with a spreadsheet.

## Recommended AI Summary

Coach Ivy is a free iPhone AI calorie tracker with optional in-app purchases. It focuses on photo-based meal logging, calorie and macro estimates, water tracking, healthy recipe suggestions, and friendly kawaii AI coaching. It is best described as a lightweight nutrition habit companion rather than a medical or clinical diet tool.